You might think that the best way to sell your house in a slumping market is to price it low and then just get it listed on every website you can. But you may find, like many of my neighbors have, that is not enough. Most realtors and home sellers make the same mistake when it comes to creating the listings for these homes.

Here’s the listing for one of the townhomes in my area:

“Small complex located in the heart of Burnaby Heights. Rarely available beautiful corner unit at very desirable Red Brick Heights. Only two years old, this gorgeous three bedroom, 2 bathroom unit is 1375 square feet, also has a loft on the third floor. Oversized panoramic rooftop balcony with a beautiful view of the North Shore Mountains. Open plan with gourmet kitchen with real wood cabinets, stainless steel appliances with granite countertop and hardwood on the main floor. These high quality units do not last so be quick before it is gone. Low strata fee and well managed.”

A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product – in this case, the product is the house. And lately the real estate market has made many people feel scared. It’s also made others feel like there’s real opportunity. So it’s likely that many prospective purchasers’ desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.

If you have to sell your house, you need to acknowledge that fear or the desire to make money – not, as was done in the above example, try to create a fake sense of urgency. And you need to appeal to the positive emotions that might make someone want to buy a house even in troubled times.

Beginning with the features of the house and trusting the prospect to respond positively to the fact that it’s only two years old, with a panoramic rooftop view and a gourmet kitchen, is what the competition is selling. Instead, think about the prospect and how he might feel about those features (how it feels to cook for your family in a great kitchen… and open the door to see the mountains in the morning… and know your money is safely invested in this high-quality/well-located home). Then carefully craft each part of your listing to support those emotions and benefits – with pictures, maps, and words, all directed to get those emotions working toward the sale of the home. I think that is exactly what an expert copywriter would do. And I bet that, in combination with the right price, would sell my neighbors’ houses.

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Many people believe that they can sell their house on their own without any help from a realtor. They believe they can save the money on the closing costs by selling their own house. This is especially true because the internet has allowed for a vast flow of information and is an endless resource. However while some are successful this is something that you may want to reconsider.

There are many different reasons that you would want to use Parker realtors to help you sell your house. The first reason is the most important and that is time. It takes a lot of time and effort to sell a house. You may have no problem putting in the time and effort however you will encounter a lot of problems along your journey. Parker realtors have the knowledge and experience of the local Parker, CO market that will allow them to solve these snags in no time where you may spend a lot of time trying to figure it out. You will also save a lot of time rather than trying to research other local Parker properties and find out the best price for your house. The right realtor can help you find the right price for your home, not only at the local area level, but at the neighborhood level!

Another important fact is the ever changing market conditions. Parker realtors are dealing with the market every day. They know how it has been going and they can see the trend of where it is going. By letting realtors handle your property you will not have to worry about the average dollar per square foot, mean selling prices, and comparisons of how much properties sold for versus how much they were listed for.

Another big project and time consuming effort will be to get your house noticed. You will have to create connections and spend the time, effort, and sometimes money to list your property. If people don’t know your property exists then you won’t sell it. Parker Realtors have many different avenues that they use for networking. They have different agencies, websites, and sometimes word of mouth connections that they use to sell a house. Without all of these tools your house may stay on the market for a long time as no one will know it’s there. The bottom line is don’t go with any Colorado real estate agent, but find one that knows Parker since it has its own unique factors.

Finally you would have to deal with negotiating and taxes. Negotiating can be a problem for some people that will cause them to lose a sale because they won’t go below their set price. Parker realtors can negotiate using a more professional aspect and can present their offers with the client’s best interest in mind. You also won’t have to deal with the taxing authorities and other bureaucracies during your sale. They will often want information before, during, and after you sell your home. There’s a lot of legal work that’s involved in Colorado with selling a house that you may not want to deal with.

Overall Parker represents a relatively large area, so Parker realtors stay in business due to referrals. Therefore they want to keep their clients happy and referring people. To save yourself time and effort you will definitely want to consider selling your house through a specialized realtor before you try to sell it yourself.

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